Jadranka and Zlatko Pejic from Croatia are true pioneers of the organic food industry in Croatia, They share and promote the vision of a healthy life
in peace and in environmental awareness
. During the war in former Yugoslavia, Jadranka and Zlatko were active peace activists
and began to get involved in the organic movement.
Since 1990, they unite their various activities
under the umbrella of Biovega
. An enterprise they founded and that has become Croatia’s market leader for the import and export of organic food products. In Croatia, organic food products are sold in natural health food stores as well as in pharmacies. Their own bio&bio store chain
includes 14 stores and they were the first to introduce organic products as private label products in conventional food supermarkets.